Headquartered in Southern Pines, R. Riveter, manufacturer and retailer of unique handbags, has just expanded to include a store in the Washington DC area.  Co-Founder and Moore County resident Cameron Cruse and business partner Lisa Bradley are military spouses with an inspiring story of growth and success.  Read more about their story here.

R. Riveter, Southern PinesR. Riveter started in 2011 in Georgia, and it was when Cameron and her family were relocated to Fort Bragg in 2014 that the company moved to Southern Pines and they opened their flagship store downtown.  Since then Cameron and Lisa have appeared on the national TV show “Shark Tank” (and billionaire “shark” Mark Cuban offered them $100,000 for a 20% stake in their business) and have added expanded manufacturing and warehouse space to their footprint in Moore County. 

R. Riveter provides income opportunities to over 35 military spouses across the country who handle the actual handcrafting of the handbags, which are then assembled in Southern Pines.  “Our company is now five times the size of what it was last year,” says Lisa.

With the national exposure from “Shark Tank”, R. Riveter bags sold out for months following the show, and the demand continues to grow.  Lisa says that with the opening of the DC-area store, “we really hope this is just the start of more stores across the country.  With every store we open, that means more opportunity for military spouses.”

With this growth and success, R. Riveter could certainly move their headquarters to a bigger city just about anywhere.  But the company remains committed to Southern Pines. 

In an August 15th interview in Our State magazine, R.Riveter’s digital marketing manager Kellie Gunderman was asked:  “What is the importance of keeping R. Riveter’s home base in Southern Pines?”  Kellie explained, “Southern Pines is really close to Fort Bragg, so it has deep roots within the military community. It’s been easy to spread our mission in that area, because of all the military-affiliated families and spouses, so word-of-mouth has just been amazing for our company. Grounding ourselves in an area near a military base has been a game-changer for us, and also just embracing those Southern roots, that idea of hospitality. Most of our Post to Pillar military spouses are from the South, and it’s just embracing that idea of empowering other women. We don’t want to compete. We are here to help each other out, and that’s really our ideology.”

We are certainly glad that R. Riveter calls Moore County "home"!  Read the full interview in Our State magazine.

Photo courtesy of R. Riveter


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